Web Intelligence is Yammar's collective term for Search Engine Optimisation, Google Analytics, Google Adwords and Social Media.
Right are the four areas to Web Intelligence:
Search Engine Optimisation
Search Engine Optimization (SEO) is a way of improving the visibility of a website within search engine’s such as Google and Yahoo. This can be achieved in two ways. Natural optimization (Organic) or paid (Google Adwords being one example).
Yammar only use White Hat techniques. These are techniques that conform to search engines guidelines and involves no under the table tactics, these are more commonly known as Black Hat techniques, for which a website can be blocked from search engines for a period of time.
There are a number of ways in achieving this naturally, this is the slower approach but it’s a good idea to have this system in place before you attempt to go about investing in Google Adwords. Our SEO service looks at the content of your site and the code behind the scenes to make sure that search engines such as Google and Yahoo are able to crawl your site effectively. This is based on the right keywords being used (keywords being what potential clients type within a search engine). So we investigate what are the most likely words that people will be using to search for the services on your site, we then edit the content and the HTML (web code), in doing so giving your site a distinct advantage. We also look at promoting your site by increasing the number of backlinks and/or inbound links.
There are other ways to help promote your site and these are services that we also provide under web intelligence. The creation and the refreshing of Social Media sites that are linked to your site such as Facebook, Twitter, LinkedIn and YouTube to name but a few. The more publicity that your site can get on the web the better it is for your potential page rank within search engines. The aim is always to get onto page one of a search engine as not many people look past page 3 when looking for a service/information.
We offer five different packages; Starter, Bronze, Silver, Gold and Diamond. Some of the features that are available are as follows:
- Content optimisation
- Optimise internal & external links
- Social Media
- Directory submission
- Website analysis
- Meta tag creation
- Remove unused content & links
- Search engine submission
- XML sitemap creation
- Link to Google Webmaster Tools
- Google Analytics Report every 4 months
If you would prefer to pay for the SEO by the hour, we charge £40 per hour. Discounts available on 50+ hours.
- Google Adwords Management available on all packages. We charge £70 per campaign per month (on top of this is the budget that you wish to spend for your Google Adwords account).
- For Support please refer to our Terms and Conditions